Meet Rosie Keomala, the brilliant and resourceful mind behind City Coupon Mom. With a bustling Chicago-area household of five kids and a deep passion for deal-hunting, Rosie has turned her love for saving into a thriving online community, helping families everywhere find the best deals. Here’s what Rosie wants you to know about her journey as a content creator, how Mavely has helped her reach new heights, and how she hopes to continue using her platform to give back and do good things for her community.
From Retail to Digital Deals
Rosie’s journey into the world of coupons and savings began while working in retail—an experience that laid the foundation for her savvy shopping skills. “I worked in a shoe store for almost 12 years,” Rosie recalls. But when life took an unexpected turn, Rosie transformed her passion into a new career as a content creator with City Coupon Mom, initially sharing her tips with friends and family. “It just grew from there,” she says, now boasting nearly 450,000 followers on Instagram and an impressive 1.2 million on TikTok!
Why Mavely?
Why Mavely?Rosie was introduced to Mavely almost a year ago and has since become one of the platform’s biggest advocates, and was even featured on a content creator panel during Mavely Week 2024 last June. “What I love most is how easy it is to link products and track my sales,” she says. “I love seeing the top categories and knowing what I’m doing well in.” For Rosie, Mavely’s easy-to-use tech, bonus structure, and transaction tracking features stand out, giving her real-time insights into her performance.
Fan Favorites
Fan FavoritesIf there’s one thing Rosie’s followers can’t get enough of, it’s her Crocs deals. “I love Crocs, and so do my kids!” she laughs, adding that they even threw a Crocs-themed birthday party for one of her children. Her posts linking Walmart deals or finds from Woot! are also a hit with her audience, who trust her for honest recommendations on the best bargains.
Giving Back to the Community
Beyond sharing deals, Rosie and her fiancé are passionate about giving back. During the holiday season they’ve organized initiatives like Christmas gift drives, helping to ensure families in need have something to unwrap during the festive season. The first year, they collected gifts themselves and then brought them to the kids at La Rabida Children’s Hospital on Chicago’s South Side.
“That year we loaded all our gifts in a U-Haul truck and drove to the children’s hospital to drop it all off,” Rosie recalls. “It was very heartwarming to hear that all the kids loved the gifts, as we were able to donate even big items like bikes and hoverboards.”
At last year’s gift drive, held at a boxing gym in Rosie’s neighborhood in association with Chicago’s City Chambers, Rosie used her platform to encourage all families in the community to come and select gifts from the middle of the boxing ring. Chicago-area rapper Twista was on hand as a celebrity guest to make the festivities even more special to roughly 35 families who attended. Rosie shares, “We love giving back, and I truly believe that when you do good for others, it comes back to you.”
She adds that she and her fiancé have already begun planning this year’s toy drive, and have allocated a portion of their earnings from items she links through influencer marketing platforms like Mavely. In addition, Rosie and her family are taking advantage of the great discounts they receive from Mavely links to shop for holiday gift drive items. This helps her maximize the amount of gifts she can give to people in her community, using her platform not just to save money, but to make a difference.
Building Community Through Engagement
Rosie’s success isn’t just about finding great deals—it’s about connecting with her followers. “I love engaging with my community by asking questions and getting their feedback,” she explains. Whether it’s a poll about which deal to post next or an honest review of a new product, the “CCM Gang,” as Rosie’s followers call themselves, know they can trust her genuine advice.
Rosie’s Advice for New Creators
Having Rosie as part of the Mavely community is inspiring, and she continues to find the best deals and foster authentic connections with her audience. For aspiring content creators, Rosie has one piece of advice: stay consistent. “Even if you’re getting zero to five views, just keep pushing,” she says. “Your time will come, just keep posting.”
Know a Content Creator We Should Spotlight?
We love celebrating members of our community who are making an impact, just like Rosie. If you or someone you know is making waves as a creator on Mavely, we want to hear about it! Nominate yourself or a fellow creator for a chance to be featured in our next Creator Spotlight.
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