For influencers ready to maximize their earning potential, affiliate linking isn’t just an option—it’s a smart strategy. With affiliate links, you’re not just sharing products; you’re generating a steady stream of passive income while positioning yourself as a trusted voice in the marketplace. In this video, Shauna Hollinger, Senior Influencer Account Manager at Mavely, breaks down why affiliate linking is the perfect complement to traditional brand campaigns.
What is Affiliate Linking?
Affiliate linking allows influencers to create and share shoppable links to their favorite products or retailers. When followers click on these links and make purchases, influencers earn a commission. As Shawna explains, affiliate links can continue generating income as long as traffic is directed to them, creating ongoing revenue without needing constant brand approvals or campaign pitches.
The Perks of Affiliate Linking for Influencers
Affiliate links offer something flat-fee campaigns can’t: residual income. Flat fees are great for one-time payments, but affiliate links let you build earnings that last. Plus, with Mavely’s bonus program, creators can stack monthly bonuses on top of their regular commissions. This setup is ideal for filling in income gaps during slow campaign seasons and ensures influencers have income stability all year round.
Elevating Your Influence with Sales-Driven Skills
While follower count and engagement remain important, brands today increasingly value influencers who can drive real sales. Affiliate linking gives influencers hands-on experience in guiding their audience to take action, allowing them to prove their influence through hard data. By tracking clicks, purchases, and conversions, influencers can develop a sales-driven strategy that brands are eager to invest in.
When you can show brands that you’re not just popular but effective at converting interest into sales, you’ll stand out in a crowded market. And it doesn’t stop there—sales data from affiliate links is a valuable addition to your media kit, helping you secure brand partnerships and negotiate higher rates.
Affiliate Linking as a Gateway to Brand Deals
Not only does affiliate linking provide an additional income stream, but it also opens doors for future collaborations. Influencers who can show a track record of sales are more likely to be tapped for high-impact campaigns. Brands know that influencers who understand sales metrics are better positioned to succeed in performance-based partnerships.
And with Mavely’s platform, influencers have access to a wide range of top-tier brands, from Adidas to Wayfair and Chewy, making it easy to diversify earnings and showcase products followers love.
Next Steps: Take Charge of Your Earnings
For influencers who haven’t yet explored affiliate linking, now is the time. It’s a straightforward way to monetize the recommendations you’re already sharing with your audience. Simply sign up with Mavely, start linking, and watch as you build an income stream that grows alongside your influence.
And remember, you don’t need a huge following to succeed. In fact, 34% of U.S. shoppers trust recommendations from micro-influencers—and for Gen Z, that number rises to 58%. So start today, turn your favorite products into earning opportunities, and bring your audience along for the journey.
Love this content? Check out more Mavely University videos to gain valuable insights on how you can increase your conversions, build a strong online community, and more!
