Big news: Later has acquired Mavely in a groundbreaking $250 million deal. This partnership is a pivotal step toward reshaping how creators and marketers collaborate to deliver real, impactful business results.
A Transformative Collaboration
Later’s acquisition of Mavely is more than a business transaction—it’s a bold move to revolutionize the connection between creators and brands. This partnership blends Mavely’s vast network of 120,000+ creators with Later’s cutting-edge AI-powered predictive analytics, crafting a comprehensive solution that seamlessly bridges the gap from brand awareness to conversion.
“We’ve always believed in the power of creators to drive authentic engagement and real business outcomes, at scale,” said Evan Wray, CEO of Mavely. “Joining forces with Later allows us to take this to the next level, creating a more comprehensive platform that delivers value to both creators and marketers. Together, we’re building a future where creators are at the center of the marketing ecosystem, and brands have the tools they need to connect with their audiences in impactful and measurable ways.”
As part of the acquisition, Mavely’s cofounders and leadership team—CEO Evan Wray, CTO Sean O’Brien, and CFO Kevin Kenefick—will join Later’s team and will play pivotal roles in shaping the future of the company.
“Bringing Mavely under the Later umbrella is a major step in redefining how marketers and creators work together,” says Scott Sutton, CEO of Later. “Mavely brings incredible technology, expertise, and a shared vision. By combining our strengths, we are enhancing the value we provide to marketers and empowering creators to build sustainable, income-generating businesses.”
What’s Next for Mavely Creators
For Mavely creators, this integration means access to even more tools and opportunities to grow and monetize their content. With Later, creators will now be able to:
- Leverage Later Link in Bio, seamlessly integrated with Mavely’s link creation and management tools.
- Use scheduling and publishing features to lift their social media engagement and streamline their workflow.
- Apply directly for — and get invited to collaborate in — creator marketing campaigns that brands build on the Later platform.
- Continue enjoying Mavely’s creator-first features, including in-depth analytics, referral commissions, monthly bonuses, and more.
This partnership ensures more resources and innovation to bring best-in-class technology and programming to the combined creator community. Exciting updates are already on the horizon!
Looking Ahead
Together as the enterprise leader in social media and influencer marketing, Later and Mavely are committed to fostering innovation, improving creator-brand collaborations, and providing marketers with the tools to plan, forecast, and deliver measurable success with confidence.
Stay tuned as we continue to integrate Mavely’s features into the Later platform. We’re excited to show you what’s next!
