Staying ahead of the curve with the latest tools and technologies can make all the difference in influencer marketing. One such tool that’s revolutionizing how influencers connect with their audience and drive conversions is app-to-app deep linking. If you’re on the Mavely platform, great news—you already use app-to-app deep linking to share Mavely SmartLinks with your community every day!
We’re here to let you in on the fundamentals of app-to-app deep linking, why it’s important, and how you can use it to significantly enhance your business, boost your conversion rates, and ultimately increase your earnings as a Mavely influencer. Get ready to take a deep dive into app-to-app deep linking!
What is App-to-App Deep Linking?
App-to-app deep linking, also known as mobile app deep linking, is a technology that allows users to be directed to a specific page or location within a mobile app from another app. In the context of social commerce, this means that users can click on a link in one app, such as TikTok, and be taken directly to a specific product page or promotional offer within another app, such as Walmart, rather than just opening a webview in the social app or merely launching the Walmart app.
What Makes Mavely’s App-to-App Deep Links Different?
Mavely’s app-to-app deep links not only direct users to specific locations within an app, but they also ensure that attribution data is accurately passed through the app. This guarantees you receive credit — and commission — for every sale, thanks to our close partnerships with the brands on our platform. While some companies charge influencers for this special type of linking, Mavely is in the business of helping you maximize your earning potential. That’s why we offer it to our Everyday Influencers® at no additional cost. All you have to do is link with Mavely!
Mavely x Button: A Powerful Partnership
Your Mavely app-to-app deep linking experience just got even better! We’ve partnered with Button to bring deep linking technology to your affiliate links. This means your followers will go directly to a product page within a retailer’s app with one click, leading to faster checkouts and up to three times higher conversions.
Button’s AI-powered commerce optimization technology automatically optimizes your Mavely links for a better user experience, keeping your followers from experiencing broken links and other issues that can cost creators up to 50% of the revenue they’re owed in lost attribution for sales they drove. Leveraging Button’s technology with your Mavely links helps you receive the credit you deserve with every sale.
Why Deep Linking Matters for Mavely Influencers
Higher Conversion Rates & Increased Earnings
The streamlined user journey facilitated by app-to-app deep links significantly boosts conversion rates — earning you more commission with the same amount of links you share. When your followers click on a Mavely app-to-app deep link, they’re taken straight to the relevant product in the brand’s app, minimizing the chances of drop-offs that typically occur with additional navigation steps. By providing a direct path to specific content, app-to-app deep links make the user experience smoother and more enjoyable so your audience is more likely to shop your links in the future. This direct approach not only captures the user’s immediate interest but also shortens the path to purchase, leading to 4-6x higher conversion rates. That means you earn more commission, faster.
Improved Tracking and Analytics
Mavely app-to-app deep links provide valuable data and insights into user behavior. You can leverage real-time on all your link clicks, conversions, and more in the Analytics tab in Mavely. By tracking how users interact with your links, you can gain a better understanding of what resonates with your audience, which products are most popular, and which strategies are driving the most conversions. This data-driven approach enables you to optimize your content and marketing efforts, leading to more effective campaigns and increased earnings.
Personalized Marketing
Mavely makes it easy for you to deliver personalized experiences to your audience with easy-to-create SmartLinks. Personalization enhances user satisfaction and also fosters loyalty and repeat business. When you link with Mavely, you’re creating a more engaging and relevant experience for each user. Best of all, there’s no extra legwork on your end to make this happen. Our easy-to-use technology takes care of it all for you, for free.
Deep Linking is Automatically Free for Mavely Creators
Don’t spend your hard-earned money on third-party deep linking services that can cost you thousands of dollars a year. Mavely’s app-to-app deep links are both free for users — and they work better. Our technology points your audience to whatever route earns you the most commission, updated dynamically so your links never expire.
How to Deep Link with Mavely
Step 1: Generate Your Mavely SmartLink
Within the Mavely platform, you can easily generate app-to-app deep links for the products or content you want to share. In case you need a refresher, here’s how to create links with Mavely.
Step 2: Share Your Link
Once you’ve created your Mavely links, incorporate them into your social media posts, blogs, emails, and other marketing channels, using a clear call to action.
Step 3: Monitor and Optimize
Use Mavely’s analytics tools to track the performance of your app-to-app deep links. Monitor click-through rates, conversion rates, and other key metrics to understand what’s working and what’s not. Use these insights to refine your strategies and improve your results over time.
Step Up Your Influencer Game with App-to-App Deep Linking
Deep linking can elevate your influencer marketing efforts to new heights. By providing a seamless user experience, increasing conversion rates, and offering valuable insights, app-to-app deep links empower you to grow your business and boost your earnings on the Mavely platform. Best of all, it’s easy to create and share app-to-app deep links with Mavely, which means less stress and more earning potential for you!
Stay connected with Mavely for more tips and tools to help you succeed in your influencer journey. Not a Mavely creator yet? Join our growing community of Everyday Influencers® today!
