In a creator economy filled with influencers of all backgrounds, niches, and audience sizes, Elsa Granieri—known to her followers as “Nati” from NatiShow—stands out. Known for her authentic approach and her commitment to helping her community, Nati has dedicated her platforms to making life easier (and more affordable!) for her Spanish-speaking followers, especially those navigating life in the U.S.
From Venezuela to Social Media Stardom
Nati’s journey into the influencer space started seven years ago in Venezuela with her first YouTube channel. Since then, she’s built a loyal following across multiple platforms—Instagram, TikTok, YouTube, and Facebook—where her audience of more than 1.5 million total followers tunes in for her signature money-saving tips and essential life hacks.
“I don’t call it a business because my content is of utmost importance to my followers!” Nati shares. She’s all about serving her community, focusing on ways they can save big on purchases and find success in the U.S., and she’s taken to Mavely as a powerful platform to do just that. Since joining Mavely, Nati says, “Mavely gave me an excellent business opportunity to grow in the world of sales,” turning her passion into a source of growth and connection with her followers.
The Art of Building Trust
Nati believes that creating a loyal community isn’t something that happens overnight. “Building a community isn’t easy! The first step is to get your followers to trust you, and that takes time,” she explains. Her approach? Honesty, originality, and consistency. She always keeps it real with her audience, offering genuine advice and reliable product recommendations. And it shows—Nati’s followers know they can trust her insights and feel empowered by her guidance.
Winning with Mavely and Key Influencer Partnerships
Winning with Mavely and Key Influencer PartnershipsIn the last year Nati’s linked 60 different brands on Mavely, and she’s driven more than 250,000 clicks to retailers’ websites through her Mavely links. One of Nati’s favorite retailers on Mavely is Sam’s Club, a brand she’s passionate about. She also finds success linking products from brands like Adidas and Nike, which consistently resonate with her followers. “Honestly, Adidas, Nike, and the Sam’s Club membership get the most interest and sales from my followers,” she says. These partnerships reflect her dedication to sharing valuable resources and deals that her audience will genuinely benefit from.
Advice to New Influencers
With years of experience as an influencer now under her belt, Nati has some essential advice for new creators: “Never lie to your followers. Create original content, and remember that consistency is the fundamental key.” If she were to start over, she’d jump straight into sharing deals and sales tips—a space she’s clearly mastered! For Nati, success comes down to being authentic, disciplined, and in tune with what her audience needs.
What’s Next for NatiShow?
As she continues to grow, Nati remains focused on her goal: helping others succeed. Through her content, she empowers her community to make the most out of their money and their journey in the U.S. Nati’s story is a testament to the power of dedication, honesty, and the support of a platform like Mavely to turn passion into purpose.
Be sure to follow her journey on Instagram, TikTok, and YouTube for more tips, deals, and the latest from NatiShow!
Love hearing Mavely influencers’ origin stories? Check out more creator spotlights here.
