Building a community is one of the most important and rewarding aspects of social media influence. At Mavely, we believe in the strength of authentic relationships between creators and their audiences. The communities we build together can be powerful advocates for your personal brand and business. So, how do you harness that potential?
In our latest installment of Mavely University, Influencer Account Manager Lindsey Fortner walks you through the essential steps to grow your following and build a sustainable community that supports your business.
Why Building a Community Matters
As of 2024, over half of the global population is on social media. With so many people connected online, the potential to build strong, loyal communities has never been greater. These communities go beyond mere numbers—they offer a way to cultivate genuine, trust-based relationships that lead to deeper engagement and, ultimately, more conversions.
When your audience feels seen and valued, they’ll keep coming back for more, not just to browse but to support you and the brands you love. Communities aren’t just followers—they’re friends who believe in what you’re doing and want to be part of your journey.
Laying the Foundation: Define Your Niche
Before growing your community, it’s crucial to lay a strong foundation. Know your niche, and make it your superpower. Ask yourself:
- What unique voice am I bringing to this space?
- What makes my content stand out from the rest?
Your content should reflect your individuality. Authenticity is key—when you share what you’re passionate about, your audience will connect with you on a deeper level.
Growth Strategies That Work
When it comes to growing your following, consistency is important—but so are strategy and know-how. Here are a few methods you can implement:
- Master the Platform:
Know the tools available on your platform of choice. Whether it’s Instagram, TikTok, or LinkedIn, make sure you’re familiar with all the features that can make your life easier. For example, on Instagram, you can reply to comments instantly with a direct message. Efficiency wins, and so does personal connection. - Be SEO Savvy:
Hashtags, keywords, and even AI tools can help you expand your reach. Use terms that your audience is already searching for. This simple trick can increase your visibility and bring in more of the right people to your page. - Collaborate Creatively:
Teaming up with other creators in your niche for content collaborations or cross-promotions can introduce your content to new audiences. It’s a win-win for both sides. - Paid Growth Options:
When done thoughtfully, paid growth strategies like Facebook or Instagram ads can help expand your audience and bring in those who may not have found you organically. Many performance creators have seen significant benefits from investing in targeted ads.
Engage, Engage, Engage
Having a community is great, but engaging with them is even better. Respond to comments, hold Q&A sessions, and encourage participation through polls and giveaways. Ask fun, open-ended questions like, “What was your favorite purchase from Prime Day?” This type of interaction fosters connection, builds trust, and strengthens community ties. And the best part? More engagement equals more sales.
Creating a Community Feel
Your audience doesn’t want to feel like they’re being sold to constantly. Instead, they want to feel like part of a real, engaging community. Showcase product reviews from your followers, share their stories, and make it feel like a group effort. By reducing the “hard sell” and focusing on storytelling and shared experiences, you create a more genuine community vibe.
Be Authentic
Finally, and most importantly, be yourself. People connect with real, genuine voices—especially when it comes to influencer marketing. Be transparent about your affiliate relationships, offer value first, and focus on teaching your audience how to spot the best deals or make the most of your favorite products. Building trust takes time, but the payoff in loyalty and conversions is worth it.
Closing Thoughts
Building your following and growing a community doesn’t happen overnight. Patience, consistency, and a focus on authenticity are your best friends. The more you engage and connect with your audience, the more they’ll reward you with their trust and loyalty.
