Partnering with micro-influencers is a great way to promote your products on social media, but the campaign success depends on choosing the right content creators for your brand.
How do you find micro-influencers? This guide covers multiple ways to find micro-influencers that connect with your target market. It also breaks down the factors to consider before choosing a micro-influencer. Spoiler alert: you need to consider much more than their follower account.
Once you find the perfect micro-influencers to promote your products, you’ll want to reach out to them. Follow our tips on the best ways to make connections with influencers.
Lastly, learn which social media platforms have the highest engagement rates.
How to Find Micro-Influencers
What is influencer marketing and how is working with micro-influencers different? Influencer marketing is when brands and content creators collaborate on posts that promote the brand’s products. The brand compensates the creator for their posts and endorsement and in turn, the brand gets a chance for promotion with their audience.
Micro-influencers are content creators who have fewer than 100,000 followers on one social media platform. Collaborating with micro-influencers benefits your brand because they have highly engaged audiences that expect niche content. When you partner with a micro-influencer who connects with an audience that fits your target market, you gain direct endorsement with your target audience.
You can find the best micro-influencers to promote your products in several ways. First, you can find them yourself by scrolling through accounts on social media apps like Instagram, TikTok, and YouTube. You can check out their content, get a feel for their engagement rates, evaluate their audience, and reach out to them via direct messaging.
This method can be effective, but it takes time and legwork. A more efficient way to discover micro-influencers on your own is by searching through hashtags and keywords that are relevant to your brand. If you’re looking for a local content creator, you can also search by location tags.
Another way to find micro-influencers that align with your niche is to check out who your competition is working with. While you may not want to work with the same content creators, you can get a feel for the type of content they produce.
You can also evaluate their engagement rates and the success of their sponsored content. From there, you may be able to find similar micro-influencers that share your target audience. This is the best way to guarantee the highest influencer marketing return on investment.
Engaging with your own followers is another way to find micro-influencers. You can join community groups related to your brand’s niche, engage in Reddit threads, and communicate with your followers on social media. Doing so can identify leaders in your niche, which may lead you to great micro-influencers.
Connect With Micro-Influencers Through Mavely
While the above techniques for finding micro-influencers can be effective, they are time and energy-consuming. A better way to connect with micro-influencers who are perfect for promoting your products is through Mavely.
Mavely is a free influencer marketing platform that matches brands with the right influencers for successful social media campaigns. You can filter influencers by multiple criteria so that you instantly match with content creators aligned with your brand.
Mavely makes influencer marketing seamless because you can manage communication and payment through the app. There’s never been an easier way to find micro-influencers and other types of influencers.
How Do I Choose a Micro-Influencer?
Follower size is not the only thing to consider when choosing micro-influencers to promote your brand. It’s important to look beyond vanity metrics and consider other influencer marketing statistics.
For example, always ask about a micro-influencer’s engagement rate. One of the perks of working with a micro-influencer is that they likely have a higher engagement rate than an influencer with a larger following.
You must also consider the demographics of their audience. Do their followers match your brand’s target demographics? Essentially, are they likely to be interested in your products? Working with content creators who connect with the same target audience as you is the best way to have a successful campaign.
Next, consider the micro-influencer’s values, tone of voice, and point of view. Looking through their past content is a great way to see if they align with your brand’s values.
Is their content authentic and original? Is it high-quality? Asking these questions can help weed out content creators who are not a good fit for your business.
Another thing you can research is their past collaborations. Did they produce good content for the previous brands they worked with? Was it successful? Do they have a healthy mix of regular posts and sponsored content, or do they treat their account like a sales page?
These considerations will help you find the best content creators for your influencer marketing campaign. Mavely can help you connect with micro-influencers quickly. You can easily narrow down your options to form the best partnerships possible.
How to Reach Out to Micro-Influencers
After following the steps above and finding great micro-influencers to work with, how do you reach out to them? The good news is that most micro-influencers are thrilled to connect with brands that align with their target audience.
An organic way to reach out to them is to engage with their content and get to know them. This shows them that you’re genuinely interested in their content. From there, you can direct message them.
It’s recommended that you send personalized messages to each micro-influencer. They can tell when a message has been copied and pasted, and they’re more likely to pass on those opportunities. Tell them why you love their content and why you think they’re a good fit to promote your products.
Your message should offer value and let them know what they will get out of the collaboration. You should also clarify how you intend to compensate them. For example, will you pay a flat rate for sponsored content, or will they receive a commission based on sales of the product they promote?
Once the conversation is flowing and you agree to collaborate, set clear expectations. Outline your desired deliverables, deadlines, and any other details they need. The more transparent you are at the beginning, the more successful the partnership will be in the long run.
If you’re looking for an easier way to connect with micro-influencers, check out Mavely. Mavely is an influencer marketing platform that matches you with the best content creators for your brand. You can message influencers through Mavely instead of on various social media apps.
What Platform Has the Highest Engagement Rate?
Engagement rates vary across social media platforms, the one that is best for your brand depends on your goals. For example, TikTok has the highest engagement rate when it comes to views, likes, and comments. The next highest is Instagram, followed by Facebook and X (formerly known as Twitter).
These platforms are great for short-term content. How well a post does in the first hour that it’s posted, generally dictates how well it will perform overall.
Pinterest, on the other hand, does not revolve around post likes and comments. Instead, Pinterest is great at driving traffic from pins to your website. YouTube also has a lower engagement rate but sponsored YouTube content still boasts a high return on investment.
Both Pinterest and YouTube are great for long-term content that can continue to get results long after a post goes live.
Connect With the Right Micro-Influencers on Mavely
Successful influencer marketing campaigns start with the right partnerships between brands and influencers. Mavely can help you filter and find micro-influencers who are perfect for your brand. You can use Mavely to communicate, set the terms, and execute the campaign. It is completely free and includes a dashboard, so you can track how well your influencer campaigns are doing. Reach out to Mavely today!
