If you love stunning home transformations, affordable designer-inspired finds, and clever home hacks, chances are you’re already following Audrey Ross, the Mavely creator behind @modernfarmhouse_ohio. What started as a passion project documenting her new home build quickly turned into a full-fledged career—one that’s now inspiring nearly 400K followers across Instagram, Facebook, and TikTok.
Recently, Audrey hit a major milestone, surpassing 200K followers on Instagram alone! With a keen eye for interior design and a knack for uncovering high-end looks for less, she’s built a thriving community centered around stylish, budget-friendly home decor. We sat down with her to chat about her journey, her best-performing links, and her advice for aspiring creators.
From Hobby to Full-Time Career
Like many creators, Audrey’s Instagram journey started as a creative outlet rather than a business. “I wasn’t planning on monetizing at first,” she admits. “I just wanted to share our home-building process, DIY projects, and my love for decorating.”
But as her following grew, so did her opportunities. She dabbled in affiliate linking but really hit her stride when she became a Mavely creator. “I had been using Amazon for deep linking, and then I learned I could do the same with Walmart and other retailers through Mavely,” she says. “That’s when everything changed—it turned from a hobby into a full-time job.”
With Instagram now at over 200K followers and growing fast, it’s clear that Audrey’s authentic content and savvy shopping finds have struck a chord with home decor lovers everywhere.
Finding Success with Affordable Home Finds
Audrey’s audience loves home decor, but what really drives engagement (and sales) are her “designer look for less” finds. “One of my best-performing links was an arched glass cabinet from Walmart’s Better Homes & Gardens line,” she shares. “It looked just like a high-end designer piece, and when I posted about it, it blew up.”
The cabinet quickly sold out, restocked, and sold out again—creating a sense of urgency that had followers racing to snag one for themselves. “People love a great deal, and they don’t always have time to dig for the best finds,” Audrey explains. “That’s where I come in—I do the searching so they don’t have to.”
Building a Loyal Community
Building a Loyal CommunityAt the heart of Audrey’s success is her authenticity. She doesn’t just post links—she shares what she truly loves. “I only promote things I’d buy for my own home,” she says. “If I find something that makes my life easier, like my favorite wet-dry mop, I know my audience will love it too.”
Her content strategy is simple: engage, listen, and deliver value. “When a post gets a lot of engagement, I take that as a sign that my audience is interested in that topic,” she explains. “Then I create more content around it.”
Why Mavely?
For Audrey, Mavely’s bonus commissions and brand collaborations have been game changers. “The incentives make a huge difference,” she says. “Plus, I love that I can work directly with brands on paid campaigns—Mavely has really helped me expand beyond just affiliate links.”
But staying focused in the ever-changing world of content creation isn’t always easy. “There are so many platforms, so many different opportunities—it’s easy to get overwhelmed,” she admits. “My advice? Find what works for you and your audience, and stay true to your niche.”
Audrey’s Advice for New Creators
If she could go back in time, Audrey would tell her beginner self one thing: Just go for it.
“So many people wait until they have a bigger following or feel ‘ready,’ but you don’t have to have it all figured out,” she says. “Be confident, start where you are, and learn as you go.”
Audrey’s journey is proof that authenticity, consistency, and a strong niche can turn a passion into a thriving business. By focusing on what she truly loves and sharing it with her audience, she’s built a highly engaged community of nearly 400K followers who trust her for the best home finds. As she continues to grow, Audrey remains dedicated to her mission: helping people create beautiful homes without breaking the bank—and with Mavely by her side, the best is yet to come.
Loved Audrey’s story? Check out our other Mavely Creator Spotlight features to find even more inspiration!
