Understanding cookie duration is key to maximizing your earnings as an influencer. For a little background information, cookies are small data files that record user behavior on a specific website. Cookies store information like login details, page visits, session duration, device specifications, clicks, geographical locations, and transactions. In affiliate marketing, cookies play a crucial role by enabling brands and platforms like Mavely to track data and analyze sales. When a user clicks on your Mavely link, a cookie is placed in their browser, allowing the brand to monitor their activity and attribute any resulting purchases to you, ensuring you receive the appropriate commission.
In our latest Mavely University video, we break down what cookie duration means, how to find it for specific brands, and how it impacts your commission on influencer marketing platforms like Mavely.
Watch the video here.
When somebody clicks your Mavely link, the retailer’s website tracks that person’s activities so that you get commission for any sales your link generates.
For a brand with a 30-day cookie window like ULTA Beauty, you’ll get commission for any sale that person makes through the retailer within 30 days of them clicking your link — even when they close their browser and return days or weeks later, within the cookie window. Keep in mind, cookie durations vary by brand, so always double-check on Mavely brand cards!
Maximize Cookie Duration with Mavely
Have questions about cookie duration or how to make the most of it? We’re here to help. Check out Mavely’s helpful guides on What are cookies? and How do brands use cookies? for more information.
Did you enjoy this quick lesson? Dive into more Mavely University videos for expert tips on boosting your conversions, growing your online community, and leveling up your affiliate linking game!
