Mavely creators, it’s time to explore a new way to monetize your content, expand your reach and boost your income potential! Substack, is a powerful platform designed for writers, bloggers, and influencers who want more control over their audience and revenue. Whether you’re already on Substack or new to the platform, we’ve got insights on how to make the most of this unique platform and diversify your income streams.
What is Substack?
Substack is a creator-friendly platform that allows anyone to publish and share content directly with their audience through posts and publications.
It’s especially popular among writers, journalists, and bloggers who want to establish a closer connection with their readers. Substack is mobile- and desktop-friendly and gives you complete control over your email list and subscribers—meaning you’ll always have access to your audience, no matter what happens on social media.
For creators, Substack offers three big benefits: monetization through paid subscriptions and brand sponsors or through affiliate-friendly content, ability to provide more context in the content you share, and audience control by letting you own your subscriber list. It’s an excellent way to share more in-depth stories, insights, or product recommendations and connect with readers who truly value your perspective.
How Substack Works for Content Creators
As a Substack creator, your publication is your space to share your thoughts via posts, which can include longer-form content, photography, links, and more. This gives you more opportunity to connect authentically with your audience and build a stronger relationship with each of your followers, which in turn can lead to greater engagement and higher conversions. Subscribers to your publication can view your content online, and they also receive new posts that you publish in their inbox. You can decide if you want your publication available for free, or if you want a paid subscriber-base in which you decide a fee you want to charge subscribers for access to your publication or other special features like live chats.
Key Substack Terms to Know
Publication — Your personalized space for posting longer-form content and sharing with subscribers, whether paid or unpaid.
Post — Content on your publication that can include text, images, links, and videos.
Live Video — In-app livestream video capabilities that allow you to connect with your subscribers in real time.
Notes — Short-form content that appears in a feed similar to X.
Subscriber — Someone who follows you or your publication. You can charge subscribers a subscription fee or keep your publication unpaid. You can build a subscriber list from your own email lists, and people can also discover you through Substack’s search function.
Chat — As a creator on Substack, you can host live chats through your publication where your subscribers can engage with you and with each other. You can post links, photography, whatever you want: think of it like a group message thread.
Why Should Creators Use Substack?
Substack is the go-to place for creators who want to own their audience. You can share your content with subscribers by creating publications that can include blog posts, affiliate links, images and more, making it an incredible tool for building loyal connections. Since there is less passive scrolling on Substack, you’ll build a more engaged audience that wants to dive deeper into what you have to say. By signing up, you’ll even have an option to integrate your existing email list, so your content goes directly to your readers’ inboxes.
Substack offers a unique format that encourages creators to focus on in-depth content and engage subscribers with everything from personal blogs to niche journalism. And if you’re looking to monetize your content further, Substack supports affiliate-friendly posts, so you can share the products you love and earn on every link.
3 Ways Substack Benefits Influencers
- Audience Control: On Substack, you have a direct line to your subscribers, giving you control over how you communicate with your audience. No need to worry about algorithm changes!
- Monetize your Content with Affiliate Links: Mavely creators know the power of authentic product recommendations. With Substack’s affiliate-friendly policy, you can easily share Mavely links and let your subscribers shop directly from your publications.
- Community and Discovery: Substack helps new readers discover you. Through search features for people, publishers, and topics, your content can reach new audiences looking for voices like yours. And that’s not all—Substack’s unique chat function allows your subscribers to start a conversation with you directly within your publications, making it easy to build authentic connections with your community.
Monetize Your Substack with Mavely Affiliate Links
If you’re a Substack creator already, adding Mavely’s shoppable links to your publications is a fantastic way to monetize your content further. Mavely links are user-friendly, trackable, and, thanks to our LinkDM, Link in Bio, and Button app-to-app deep linking integrations, even more flexible. Plus, linking with Mavely makes it easy to stack your Substack earnings with Mavely commissions, bonuses, brand contests, and more! It’s never been easier to turn your blog into a thriving business.
If you’re not ready to charge for paid subscriptions to your Substack, Mavely links are a great alternative to help monetize your content. If you already have a paid subscriber base, you’re missing out on additional earnings if you don’t share affiliate links!
How to Get Started on Substack (It’s Easy!)
- Sign Up: Head to Substack’s website and create an account. From there, set up your profile, invite followers from your other platforms to subscribe, start writing your first post, and decide if you want to offer a paid subscription.
- Create Your Content: Substack’s simple, mobile- and desktop-friendly editor makes it easy to publish customizable, high-quality publications that capture your personality.
- Integrate Mavely Links: As a Mavely creator, share shoppable links directly within your Substack posts. Your readers can shop the products you mention instantly, whether it’s your favorite fashion finds, lifestyle products, or beauty essentials. It’s a great way to monetize your content beyond paid subscriptions.
- Promote: Substack lets you reach new audiences. Use Mavely’s suite of creator tool integrations like Later Link in Bio and LinkDM to promote your Substack from your social media profiles, or invite followers to read and shop straight from your Substack using links to curated posts from your MyShop storefront.
Mavely x Substack: A Winning Combo
With Mavely and Substack, you have the tools to make your voice heard, grow a loyal audience, and increase your earning potential all in one place. We’re excited to support your journey as you explore this new way to monetize your content and build wealth on your terms. Ready to start? Get on Substack, share your stories, and watch your Mavely earnings grow!
