The countdown to Nordstrom’s most popular sales event of the year is on! The Nordstrom Anniversary Sale is your chance to share amazing high-end fashion deals at unbeatable prices with your followers. Here’s your ultimate guide to navigating the sale so you can maximize commissions, drive engagement, and elevate your followers’ shopping experience.
What is the Nordstrom Anniversary Sale?
The Nordstrom Anniversary Sale is not your typical clearance event. Unlike end-of-season sales, this event features brand-new arrivals from top brands at significantly reduced prices. From fashion to beauty and home goods, there’s something for everyone. This year, the sale runs from July 15 to August 4, with early access for Nordy Club members starting on July 9.
Key Dates to Remember
- July 9-14: Early Access for Icon Nordy Club Status
- July 10-14: Early Access for Ambassadors Nordy Club Status
- July 11-14: Early Access for Influencers Nordy Club Status
- July 15-August 4: Sale opens to the public
Mark these dates on your calendar and share them with your followers to create anticipation and urgency.
Why Shop the Sale with Mavely?
As an influencer, you have the power to turn your passion for great deals into a lucrative opportunity when you join Mavely. Here’s how:
- Shoppable Links: Create and share shoppable links to your favorite sale items. Your followers can purchase directly through these links, and you’ll earn a commission on every sale.
- Performance Tracking: Mavely’s powerful in-app analytics let you track your performance in real-time. Use this data to optimize your content strategy and see which posts resonate most with your audience.
- Authentic Recommendations: Your followers trust your taste and recommendations. By sharing your genuine excitement for the sale, you’ll build deeper connections and trust— and drive more sales.
Best in Sale: Our Top Picks
To help you get started, we’ve curated a list of must-have items from this year’s sale. Share these with your audience to give them a head start on the best deals.
Top Performing Categories
Top Trending Products Now
Brigitte Sleeveless Midi Dress
POUDRE UNIVERSELLE LIBRE Natural Finish Loose Powder
Top Performing Products Last Year
RAVA™ Flame Retardant Free Convertible Car Seat
Dunk Low Twist Sneaker (Women)
5-Pack Slim Fit Logo Embroidered Crewneck Undershirts
Make the Most Out of Annual Sales with These Tips
You know your followers love great deals just as much as you do, so be sure you’re the one they rely on to keep them on top of the best sales of the year. Here’s how you can maximize your commissions and increase engagement rates when annual sales events like the Nordstrom Anniversary Sale roll around:
- Plan Content in Advance: Use a content calendar to schedule your posts around key sale dates to keep your audience informed and excited.
- Use Engaging Formats: Mix up your content with blog posts, Instagram stories, TikTok videos, and Facebook group updates to reach a wider audience.
- Leverage Early Access: Take advantage of early access periods to share exclusive previews and early-bird deals with qualifying followers.
- Highlight Limited-Time Offers: Create a sense of urgency by highlighting deals that are likely to sell out fast.
- Engage with Your Audience: Encourage your followers to share their hauls using a unique hashtag. This not only boosts engagement but also builds a sense of community.
Need more inspo? We’ve got you.
If you want to get more eyes on the deals you’re posting, try grouping them into categories that appeal to specific subsets of your community. Here are a few ideas:
- Back-to-School/Dorm Essentials
- Summer Into Fall: Transitional Fashion Must-Haves
- Pumpkin Spice Season: Shop Cozy Home Decor for Fall
- Glow-Up and Glam: Shop Hot Beauty Finds Now
- Elevate your BBQ: Hot Deals for a Cool Backyard Bash
Need an eye-catching image to go with your fun posts? Screenshot and save these pre-made collages of top-selling Nordstrom products to get your followers amped up about the sale!
The Nordstrom Anniversary Sale is a prime opportunity to delight your followers with fantastic deals while boosting your commissions. By planning ahead and sharing authentic, engaging content, you can make this event a highlight of your summer content calendar. For more tips and support, join Mavely’s community of more than 70,000 Everyday Influencers®. Let’s make this Nordstrom Anniversary Sale the best one yet!
