Are you ready to monetize your TikTok account? One way to do so is by applying to join the TikTok creator marketplace. The marketplace is a centralized location that allows brands to connect with influencers and set up paid collaborations.
However, it’s important to note that there are several eligibility requirements to join the marketplace, and you have to submit an application before you can get approved to join. Keep reading for everything you need to know about how to join the TikTok creator marketplace.
Another way to monetize your TikTok account is through Mavely, an influencer marketing platform that doesn’t have a minimum follower requirement. Read more about Mavely below and sign up to become an influencer today.
What is the TikTok Creator Marketplace?
The TikTok creator marketplace is a platform where TikTok creators and brands can engage and form partnerships. Brands can use the TikTok marketplace to discover creators, reach out about a partnership, and even process payment for collaborations.
The TikTok Marketplace was created to bridge the gap between brands and creators and make TikTok collaborations easier. It’s a centralized hub that saves brands time by helping them find the right TikTok influencer for their marketing campaign.
For example, brands can search for the criteria they’re looking for in a creator to ensure that their campaign gets in front of the right audience. Brands can search by factors such as location, category, views, followers, and reach. As brands search through creators, they can add the ones they like to a list to make it easy to reach out to them later.
As a creator, the best part about the TikTok creator marketplace is that you never have to leave the app to set up and fulfill a collaboration with a brand. Curious about all the ways you could partner with brands? Check out this guide: what is influencer marketing?
The Benefits of the TikTok Creator Marketplace
There are several perks to joining the TikTok creator marketplace, both for brands and creators. Brands are given the chance to leverage the reach of TikTok influencers and get in front of a new audience. Additionally, brands can reach out to TikTok creators all around the world, which allows them to tap into international markets.
TikTok also offers helpful in-app analytics so that brands can track the performance of their collaborations. To learn more about tracking marketing campaigns, check out this guide about important influencer marketing statistics.
For creators, joining the TikTok creator marketplace helps you get in front of brands who want to partner with you on a marketing campaign. It’s a great way to monetize your TikTok account and showcase brands you love to your followers.
How Do I Access the TikTok Creator Marketplace?
There are requirements that both brands and creators must meet to be eligible to join the TikTok creator marketplace. Brands must provide information to prove their business is legitimate, such as a phone number, address, and email address.
Creators must apply to join the TikTok marketplace through the marketplace website. To be considered, they must have a minimum number of followers, which varies by region. However, the number of followers required to join the marketplace typically starts at 10,000.
TikTok influencers must also prove that they consistently post high-quality content and that their audience is engaged. For example, at the time of application, they must have posted at least 3 videos in the past 28 days, and their content must have received at least 100K likes during that period.
Lastly, you must be at least 18 years old to apply for the TikTok creator marketplace. Once you meet the above criteria, you can submit your application. If your application is not accepted, you can reapply after 30 days.
The best way to get accepted to the TikTok creator marketplace is to consistently post content that is creative, entertaining, and drives engagement. Brands want to work with influencers who have created a community around their niche, which is why focusing on community building is more important than vanity metrics.
Don’t have 10K followers yet? Learn how to become a social media influencer.
How to Get Started On TikTok Creator Marketplace as a Creator
The TikTok creator marketplace can be accessed from the marketplace website or from inside the TikTok app. Once you are approved to join the marketplace, you can set up a profile that brands will look at when they’re considering who to partner with on their campaigns.
The profile will include basic info, such as details about the content you post, your personality, and the demographics of your audience. It should also include a starting rate for sponsored videos.
Once your profile is set up, you’ll have the opportunity to showcase your content so that brands can get a feel for what you post. It’s a good idea to choose content that has performed well and shows off your style.
The next step is to wait for brands to reach out to discuss a collaboration. Once contact is made, you can negotiate your rate and the details of the partnership. From there, you will create the sponsored content and send it to the brand for approval. Once it’s approved, the next step is to post the content and receive payment through TikTok.
Does TikTok Creator Marketplace Affect Views?
As a creator, it’s normal to hope that joining the TikTok creator marketplace will have a positive impact on your video views. However, being part of the marketplace does not directly affect your views. When choosing what content to push out to audiences, the TikTok algorithm prioritizes quality and engagement.
However, there are some ways that joining the TikTok creator marketplace can indirectly help your views go up. For starters, when a brand shares your sponsored content, it will get in front of its audience and expose you to potential new followers.
Posting sponsored content can also increase the quality of your content, which can cause the TikTok algorithm to favor it more. Finally, brands typically want creators to jump on the latest TikTok trends in their sponsored videos, which is also rewarded by the TikTok algorithm.
The biggest benefit of joining the TikTok creator marketplace is connecting with brands and monetizing your TikTok. However, it may indirectly increase your views as well.
Get Started With Influencer Marketing With Mavely
Another way to get started with influencer marketing on TikTok and other social media platforms is through Mavely. Like the TikTok creator marketplace, Mavely is a platform that connects influencers with brands.
However, unlike the TikTok marketplace, there is no minimum follower count required to join Mavely. Influencers can also use Mavely to collaborate with brands on other platforms, such as Instagram and YouTube.
Mavely also offers real-time analytics so that brands and creators can track the success of their campaigns and make changes as necessary.
Getting started with Mavely is simple and doesn’t require a long application process. When you join Mavely, you can create shoppable links that make it easy to post about products you love. The links also make it easy for your followers to shop for those products, and you earn money every time they make a purchase.
Mavely is a platform for everyday influencers who want to earn a profit from their passion. Whether your audience is big or small, Mavely can help you connect with brands and monetize your social media accounts.
Join Mavely Today
It’s never been easier to monetize your social media accounts than it is with Mavely. With no minimum follower accounts or other engagement criteria, you can get started today. Mavely makes it easy to connect with brands, share about products you love, and get paid. Sign up for Mavely today.
